LG Electronics (LG) has introduced its advanced anti-discolouration technology for outdoor digital signage. Verified by respected standards and testing organisation, UL Solutions, LG’s new tech helps to prevent ‘screen-yellowing’, a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. LG is the first company to achieve UL verification for the anti-discolouration technology for digital signage.
This innovative tech simultaneously safeguards display quality and performance stability, helping extend the lifespan of LG digital signage used in outdoor environments.
LG developed a testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of LG’s marketing claims. Prior to this, there were no internationally recognised standards, or testing methods, for measuring a display’s resistance to screen-yellowing.
LG says that the use of outdoor displays in settings such as drive-thru restaurants, bus stops, schools and sports stadiums has become commonplace in recent years and is steadily increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens to turn a yellowish colour over time.
LG’s research indicated that customers were having to replace their outdoor signage products at a faster rate and experiencing service interruptions due to persistent discolouration issues. UL verified product incorporating anti-discolouration technology has already been implemented in several of the latest LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future.
Paik Ki-mun, senior vice president and head of the information display business unit of LG Business Solutions Company, said: “Our UL Verification of products with Anti-Discolouration technology actively reinforces the performance and quality of our digital signage products. Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.”
