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TIG announces new business development manager, Middle East

Alaa Kobeissi will support the wider regional sales team in Saudi Arabia and Kuwait,

Technological Innovations Group (TIG), the exclusive sales agency for Crestron in EMEA, has grown its sales team in the Middle East with the appointment of Alaa Kobeissi as Business Development Manager.

Alaa will support the wider regional sales team in Saudi Arabia and Kuwait, creating new business opportunities as well as nurturing relationships with Crestron’s much-valued end-users, consultants and other partnerships.

He comments: “Following my long career in AV in Saudi Arabia, I’m now excited and privileged to be making the move to such a reputable manufacturer! Together, I’m certain we can enhance projects and shine a spotlight on the region, and I’m excited to see what 2022 has in store for us all. I’m thrilled to be bringing my experience to the right place at the right time, and to contribute to Crestron’s success in the Middle East!”

Renaat De Wilde, TIG’s Regional Sales Director for the Middle East, adds: “TIG and Crestron are very pleased to welcome Alaa, who brings with him incredible experience and knowledge about the AV/UC market, the channel and Crestron’s solutions. Based in Saudi Arabia, he will help us bring a dedicated focus to local customers here and in Kuwait, and we’re certain he will add value for Crestron’s business in the Middle East.”