UK-based AV connectivity and control specialist, SY Electronics has appointed Amir Ramadan in the newly formed position of Middle East sales manager. The role signals SY Electronics’ increased focus on developing partnerships in the MEA region.
Ramadan is based in Dubai and is a well-known figure in the Middle East AV community, having served in senior sales and business development roles with leading AV and ICT distributors in the region, including almost nine years with Mindstec UAE.
“We’re delighted to be joined by someone with Amir’s extensive network and deep product knowledge,” said SY Electronics founder and managing director, Sirous Yazdanian. “We know from past projects that there are many opportunities for our control and connectivity solutions in the Middle East. Amir’s appointment is the first step in amplifying the brand’s profile in the region and making it easy for customers to access our range.”
Ramadan added: “I’m pleased to be part of the expansion of an AV brand with a proud track record stretching back more than 40 years. I look forward to introducing more systems integrators, consultants, and distributors right across the region to the benefits of working with SY Electronics. My initial focus will be on the core education, corporate, and governmental markets where the brand is respected for its reliable, high quality, feature-rich products.”
SY Electronics has also welcomed two new team members to its Manchester headquarters. As part of the technical support team, Genesis Varelli will aid clients with the programming of SY Electronics’ new flagship KC / KCS wall plate controllers, as well as providing support for its extensive AV connectivity ranges. Joe O’Connor has been appointed as office administrator, ensuring the smooth running of the facility and enabling other team members to focus on providing the best possible service to SY Electronics’ customers.
