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Peerless AV appoints former Exertis man Mike Cunningham-Clayton as UK sales director

Cunningham-Clatyon joins firm leaves Beta Distribution – currently in administration –after only four months

Peerless-AV has appointed Mike Cunningham-Clayton to the position of director of sales for the UK Professional Division.

Effective from 1 January 2019, Mike, who has 25 years of experience in the industry, joins Peerless-AV having left his role as head of AV from AV distribution firm Beta Distribution –  in administration since October – a position he took up in July of this year. Prior to Beta, Mike spent 14 years with Medium (who were acquired by Exertis in 2016) where he had held the position as general manager.

In his new role with Peerless, he will be responsible for leading its UK sales team and maintaining and building industry relationships with distributors, resellers, integrators and consultants.

“Announcing Mike as our new director of sales UK is a major milestone for the UK business and is one of several strategic appointments as we continue our journey of growth as an AV technology manufacturer in new emerging markets,” comments Keith Dutch, managing director – EMEA. “Mike is hugely respected across the UK Industry, not only for his knowledge but for his welcoming, friendly personality, which fits in well with our company ethos.”

Commenting on his new position, Mike added: “It’s an exciting time to join Peerless-AV. My job now is to take UK sales to the next level with the new and dynamic product lines that are gathering momentum and customer interest. I already know the brand, the portfolio and sales team very well so I’m all set to get off to a flying start.”