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Peerless appoints new French channel account manager

Rémi Escobar brings "extensive channel knowledge and connections" to increase market share and boost sales in the region

Peerless-AV has announced the appointment of Rémi Escobar, channel account manager, France. Escobar joins the growing export sales team, increasing the headcount in France to three and bringing with him extensive experience in key account management, strong integrator and resellers connections, as well as in-depth knowledge of Peerless-AV products to be able to hit the ground running in the region.

For over ten years, Escobar held a business development role within Sidev, one of the largest AV distributors in France and part of the Midwich Group, working with leading brands including Peerless-AV. Based in Lyon, the second largest metropolitan area in France, Escobar will be responsible for strengthening sales impact by developing and maintaining a consistently high level of company representation within key accounts and prospects.

“Hiring Rémi is a strategic move to gain further brand strength and increase adoption of our core and emerging products in France; a market seeing year on year growth and huge opportunity for our dvLED mount offering in particular,” said Keith Dutch, managing director – EMEA, Peerless-AV. “Rémi is a great fit for our existing sales team with his combined knowledge, skillset, experience and results-driven mindset.”

Commenting on his role, Rémi added: “Peerless-AV is a highly respected and growing global AV brand. With my channel connections and experience of working with the sales team while in my distribution role, I feel I can start at full speed and look forward to exciting times ahead.”