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LEA Pro names John Dodson as Middle East new partner

Announced as new sales representative in the Middle East, including Egypt, Turkey, and Israel

LEA Professional has appointed John Dodson ProCon AV as its new sales representative in the Middle East, including Egypt, Turkey, and Israel. The partnership will support the increasing demand for LEA’s innovative cloud-enabled amplifier technology.

Industry veteran John Dodson has worked in the audiovisual field for more than 35 years, having held positions in retail and distribution with numerous well-established commercial manufacturers.

“When adding a new brand to our portfolio I look for products which have demonstrable benefits, and LEA Professional certainly has so many of those,” said Dodson. “LEA isn’t just another amplifier brand but instead has developed a series of really intelligent products designed for superior audio installations.

“LEA is a company focused on the future, and we’re proud to be joining them on that journey,” continued Dodson. “They have the first IoT-enabled family of professional amplifiers with built-in WiFi access points. The ability to connect to the cloud for control combined with the accessibility for monitoring and reporting will give customers across the region comfort knowing they can easily monitor system status in their installations, reducing down-time and service calls.”

Scott Robbins, VP of sales at LEA Professional, added: “The Gulf Region and surrounding countries is a growing market for LEA Professional. We are excited to have John on board, his vast experience and relationships will add exceptional value to our partners in this important market.”