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Kramer appoints Marco Widmann as new area sales manager 

Widmann joins the new look Kramer DACH team, as part of a focus to enhance engagement with regional partners and customers

Kramer has appointed highly experienced and multi-talented AV/IT professional, Marco Widmann, as its new area sales manager for Central Germany, tasked with driving the company’s ‘AVoIP revolution’ in the DACH market. 

One of the AV industry’s most expansive talents, Widmann – a father of three – adds significant, knowledge and experience to Kramer’s expanding team, having worked at and delivered success to some of the world’s leading and most established AV companies during an illustrious career. This includes almost four years as channel marketing manager and key account manager at Samsung Electronics, playing an instrumental role in delivering record sales growth – a proud track record Widmann aims to repeat with Kramer.

Based in Frankfurt, multi-lingual Widmann becomes the latest high-profile addition to Kramer’s DACH management team in recent weeks, with Gerrit Lipgens – to whom he will report– recently joining as  country manager.

Said to be more than just an appointment, Widmann represents the continued evolution of Kramer’s DACH and wider European strategy, adding enhanced strength and resources to existing regional sales and management teams, while providing more localised, relationship-driven support and offerings to its valued partners and customers. 

His responsibilities include extending and solidifying relationships with new and existing partners, identifying new sales and opportunities across all market verticals, generating new leads and converting sales, while driving greater understanding and awareness of Kramer’s innovative range of multi-award-winning engagement technology and software solutions.

“I am proud and excited to be joining Kramer, and be part of its exciting new journey in the DACH market,” said Widmann. “The company has undergone some significant and positive transformations in recent years and is in a fantastic and enviable position to combine its truly world-leading solutions, with never before seen levels of support to its partners. Kramer is driving the AV over IP revolution, and today, I’m confident in saying we offer the most extensive product range, found anywhere in the current market. The opportunities as a business, for our partners and end customers, have never been greater.”

Gerrit added: “Kramer is a company on the rise and to ensure business is done in the right way, it’s important that we have the right people. With Marco’s extensive experience in AV, IT and even marketing, we have that. His achievements to date make him one of the industry’s most accomplished talents and we’re delighted to have him on board for this important role.”