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InfoComm 2018 preview: A quick chat with Shure’s Chris Merrick

Ahead of InfoComm 2018, AVTE had chats with some of the leading exhibitors about the importance of the show and a sneak preview of what to expect.

Company: Shure Incorporated

Name: Chris Merrick

Title: Director of global marketing for integrated systems

Why is it important for your company to attend InfoComm?

In terms of market reach, InfoComm is the leading integrated systems show in the US, so there’s huge value in exhibiting. The show garners more and more attendees each year, giving us the opportunity to connect with integration partners, sales representatives and others in the industry. Over the past few years, we’ve noticed that there’s also a heightened number of end-users and IT professionals at InfoComm as well. For an end-user, it’s valuable to be able source and discover practical solutions directly from the manufacturers and distributors at the show. For IT professionals, this group’s increased participation at the show can be attributed to the convergence of AV and IT, and the pursuit of outstanding solutions for meeting spaces, conference rooms, etc.

Further, the North American market is vital for the AV industry and enterprise space. This market is full of new adopters and some of the largest businesses in the world – InfoComm is an ideal place for manufacturers to showcase their latest and greatest products.

What can people expect from you at the show?

Shure (Booth C1366) is excited to be showcasing the Microflex Complete Wireless integrated audio system for conferences and meetings. With a variety of advanced features, Microflex Complete Wireless delivers natural, intelligible audio for in-room participants. The system’s Automatic Interference Detection and Avoidance technology provides reliable RF transmission in even the most congested RF environments. It’s exceptionally easy to set-up and configure, with rock solid audio capabilities to support productive, engaging meetings in virtually any setting. Microflex Complete is also available in a wired configuration.

We would also invite attendees to visit our booth to experience the latest software solutions, including Designer and SystemOn, that provide system integrators, designers, and IT staff improved workflow efficiency to configure and monitor Shure products during design and build cycles—both offline and online.

Where can customers find you?

Customers can visit us at the Shure Booth C1366 this year at InfoComm 2018.