Swedish digital audio pioneer Dirac has announced the expansion of its senior leadership team with the appointment of Emelie Gessner Gozzi as chief marketing officer (CMO). Reporting directly to CEO Peter Friedrichsen, Gessner Gozzi will lead a growing internal and external marketing team in the development and implementation of a brand strategy to align the marketing and communications programs across the company’s core markets – automotive, home theatre, headphone, mobile and streaming.
“Dirac’s breakthrough digital audio solutions are increasingly in demand by tier one customers across a broad and growing range of markets,” Friedrichsen emphasised. “As CMO, Emelie will strengthen the marketing and communications programs that support these established channels while simultaneously creating the campaigns that extend our brand to new target markets. Emelie’s deep experience working with tech companies to grow their brands, implement data-driven campaigns, and support sales objectives uniquely positions her for success at Dirac, and we’re thrilled to have her part of the team.”
Prior to Dirac, Gozzi served in various top roles at leading companies within the B2B, B2C, and B2B2C industries. Her core strength lies in driving substantial revenue growth through data-driven brand equity development, a streamlined organisational structure, and unified marketing and communications campaigns focused on a common goal.
At Dirac, she will be responsible for strategically expanding Dirac’s marketing and communications department to solidify the brand’s market position for sound experiences across content and devices through its pioneering digital audio solutions.
“Dirac’s core technology, industry-leading team, and world-class customer base effectively position the company to become the number one digital audio brand in the minds of artists, influencers, and manufacturers worldwide,” added Gozzi. “Through my data-driven approach to marketing, Dirac will engage each distinct customer channel with targeted campaigns that further raises the brand’s profile among key stakeholders and drives demand for Dirac’s pioneering digital audio solutions across all listening channels and environments. I look forward to joining this already stellar team to help usher in a new era for the Dirac brand.”
Over the last several years, Dirac has grown its influence and market share across all of its core channels – home audio, automotive, headphone, mobile, and streaming – working directly with leading OEM brands such as Onkyo, Pioneer, Hyundai, NIO, Volvo, Polestar, BYD, Klipsch, and ASUS, among others.
It also continues to develop new sales channels, working directly with semiconductor and middleware companies – including Blackberry QNX, NXP, Analog Devices (ADI), and CRI Middleware – to integrate Dirac audio directly into chipsets and platforms.
During its next phase of growth, Dirac will utilise its heightened marketing and branding to engage new target audiences, expand partnership opportunities, and continue spreading awareness and education about the enhanced audio experiences its technology delivers.