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Bluefin strengthens commercial sales team with new pick

Susan Wilhite joins commercial sales team in the new role of senior director of business development

Bluefin International has added Susan Wilhite to its commercial sales team in the new role of senior director of business development. Known as a top performer in the industry, Wilhite will focus on cultivating key relationships with channel partners and will help to establish Bluefin as the go-to digital signage resource in the commercial AV space. 

“I love this industry, and truly love helping people solve problems with innovative solutions – that’s always been my main objective throughout my career,” she said.  “My goal is to continue Bluefin’s growth by being customer-focused and identify opportunities where Bluefin’s products can impact a brand’s recognition and messaging.”

Bluefin CEO, Frank Pisano, added: “Susan is a perfect fit for Bluefin! She’s got a solid track record for being a top sales achiever. She’s also very involved in the industry with the Women in AV/IT (WAVIT) organisation and has been a well-known volunteer for many years. That combination was exactly what we were looking for when developing this role – someone that’s connected and customer-centric. Look for Susan at several of our upcoming events like CEDIA/Commercial Integrator Expo in Denver, as well as the Total Tech Summit, and DSE later this year.”