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Exclusive: Peerless-AV managing director on dvLED

Keith Dutch, MD for EMEA, on the rise of custom, ground-breaking dvLED during Covid

Looking at dvLED developments over the past few years especially, we have seen all manner of installations and witnessed how technology and content requirements are evolving first-hand. The accessibility of dvLED, as a viable alternative to LCD in the video wall market, has come on leaps and bounds. The world of standard VESA mounting points still does not exist in dvLED technology, however, the cost is decreasing, OEMs are investing, ultra-narrow pixel pitch is increasing, lifespans are improving, and LED is now more available in the channel. From a mounting perspective, the game is changing.

dvLED applications range from basic flat-to-wall 130-165” FHD walls where the end user wants to make a bold statement – especially in the meeting space environment such as in a corporate, education, hospitality – up to giant and unique bespoke video walls of any size, shape or configuration, such as curved convex and concave with missing rows, suspended, half globes, indoor to outdoor through pane glass, on a track system, floor pedestal, recessed – anywhere where the end customer has a creative vision and wants to make maximum impact, whether for communication, entertainment or advertising revenue purposes. For example, stadiums and arenas, hotels and hospitality venues, car showrooms, universities, retail shopping centre. Basically anywhere. Some industries have been more impacted by COVID than others. In the case of Casinos and, dvLED installations are booming as people still want to watch a game and place a bet. 

As the market becomes more confident with LED, its potential ROI and its possibilities, and as the technology develops and OEMs deliver new products, we’re seeing increased demand for substructures in large-scale, ground-breaking dvLED projects. It’s not just about mounting a bracket to a wall; mounts don’t hang themselves. A substructure is needed to ensure a completely flat and level wall surface on which to hang the mount. It then takes time and patience using technology and hand tools to ensure the mount solution is hung level and plumb. We’re seeing demand for substructures that support suspended, curved, pedestal, pivoting video walls, moving doors and much more, which all need to be custom designed and built. This demand requires superior experience, and we are able to support every step of the way through our SEAMLESS dvLED Integration Program; coordinating stakeholders consultants, general contractors, structural engineers, site contractors, installation team, manufactures and end user.

An example of a recent unique dvLED install we were involved in is The First Americans Museum of Oklahoma (FAMOK) – with Ford Audio Visual, Waystone and Absen. All parties worked together to install a giant, concave curved dvLED video wall that wraps around the centre of the museum. Peerless-AV designed a custom fabricated mounting system with the flexibility to accommodate the curvature of the wall, which cantilevers out 6 feet, giving the effect of floating in the air, and to also support the 4200-pound (1.9t or 1,905kg) combined weight of the 192 Absen displays. 

Click here to read our special report on the pro displays market.