The Media and Advertising Racing Vehicle (MARV) is making its debut on the 3M stand at ISE 2015. MARV is a mobile vending machine, developed by Candy Network, that incorporates 3M Multi-Touch technology.
The three-wheeled vehicle is aimed at venues such as multiplex cinemas, theme parks, retail outlets, sports arenas and even the beach. People can use the 3M multitouch screen to choose consumer packaged goods and access discounts which can be applied then or redeemed at a nearby store. Users can also play games or enter competitions. Up to five products can be dispensed at any one time.
MARV supports the latest payment technologies including iBeacon and Apple Pay. It can gather customer data and information about purchasing habits. MARV units can be customised, for instance they can be ‘dressed’ to promote a particular movie or sporting event. As well as a sales and promotional tool, MARV can also be used as an information point for local citizens.