A new conference debuts at ISE 2018 exploring growing AV innovation in the visitor attraction market. blooloopLIVE at ISE: Creating Nighttime Spectaculars, takes place on the morning of 9 February. The summit focuses on the growing trend for visitor attractions to thrill their guests with spectacular AV-led nighttime events.
blooloopLIVE at ISE features leading creatives behind some of the world’s most remarkable shows. Delegates will also hear from attractions operators about how such events impact their business by driving visitor numbers and increasing dwell time.
• Philippe Bergeron: Bergeron is a Hollywood actor (Iron Man 2, The Sopranos), computer animation pioneer and projection mapping expert. The president of projection mapping company Paintscaping, he will highlight recent projects including how he and his team brought a mountain to life.
• Bob Montgomery: Montgomery is CEO of Longleat, one of the UK’s leading visitor attractions. He will talk about how the addition of evening events and attractions has had a significant impact upon the business.
Longleat is a unique historic attraction; Longleat House is a fine example of Elizabethan architecture, has over 1,000 acres of landscaped gardens created by Capability Brown, and also features a safari park, which has been operating for over 50 years.
Montgomery has been directly involved in the planning, launch and management of over a dozen new entertainment-based projects across three continents. Joining Longleat Enterprises in 2013, he oversaw a repositioning of the Longleat brand, which has resulted in four successive years of record revenues.
• Rob Paul: A director of London-based audiovisual leader LCI Productions, he will discuss his work with Longleat, one of the UK’s biggest cultural and wildlife attractions. The addition of nighttime events to the offering at Longleat has transformed its fortunes and delivered a stunning visitor experience for its guests.
• Peter Cliff: Cliff is creative director at attractions technology leader Holovis. He will highlight his work with British theme park Fantasy Island, specifically how Holovis used the digital medium to bring new life to the park’s existing infrastructure. Visitors are staying longer, thus increasing spend per head and delivering tangible ROI benefits to the park.
• Jean-Christophe Canizares: Canizares is CEO of ECA2, the award-winning creator of multimedia spectaculars across the world. Last year the French company transformed the River Danube and the city of Budapest into a blizzard of colour and spectacle for the opening ceremony for the 17th FINA World Aquatics Championships. He will discuss the art of creating such events and will highlight the importance of story.
An unmissable morning at ISE
If you are attending ISE why not come along and learn about how state-of-the-art technology is transforming the visitor experience and a driving huge footfall increase at attractions around the world? The event should be of interest to technologists, operators, investors, developers, managers and engineers.
The full agenda will be released shortly. blooloopLIVE at ISE: Creating Nighttime Spectaculars starts at 9:30am on Friday 9 February as part of the ISE exhibition the RAI Amsterdam.
The conference is sponsored by digital projection and display technology company Christie and by the award-winning creator of multimedia spectaculars, Laservision. Tickets can be bought online and include entry to ISE throughout the week.
The World Masters of Projection Mapping competition, run jointly by ISE, the Amsterdam Light Festival and the RAI Amsterdam will run through the week, with an awards showcase taking place after blooloopLIVE at ISE: Creating Nighttime Spectaculars. This gives delegates to both blooloopLIVE and ISE the opportunity to see state-of-the-art projection mapping in action.