Integrated Systems Europe (ISE) has announced its 2016 event will take place over four consecutive days at the RAI exhibition centre in Amsterdam, an increase of one day on previous exhibitions held at the venue.
ISE managing director Mike Blackman said this was due to the exhibition’s “rapid rise in size and prominence.”
ISE is the world’s most popular professional AV and electronic systems integration with over 950 exhibitors already booked into ISE 2015, attendance is expected to reach over the 51,000 that came in 2014.
“This move has largely been driven by the demands of our exhibitors and attendees,” Blackman commented. “Quite simply, the extremely high attendance at the show, particularly on the first two days, saw increasing requests from exhibitors to have more time to spend with attendees.
“For attendees, we need to ensure that the show remains comfortable to attend,” he explained. “This announcement allows us to meet both objectives.”
Blackman said that the event will continue to evolve to deliver an increasing mix of pre-show and on-site events to compliment the vibrant exhibition halls. “The extra day will allow ISE to become an even more rewarding experience for everyone at the show.”
At ISE 2015 a wide range of events will be taking place before and during the show. On the 9 February pre-show visitors can attend the third annual Smart Building Conference, which will explore the continued evolution of smart building technology in the commercial and residential sectors. On the same day, futurist Lars Thomsen will present the keynote address. Thomsen specialises in advising businesses strategically on anticipated 10-year shifts in society and markets. The keynote will explore: 520 Weeks into The Future: Trends and Tipping Points in the Electronic Systems Industry.
During the show, The Capital Summit conference on 11 February will bring together AV/IT industry entrepreneurs seeking investment capital with financial and business professionals from the worlds of investment, mergers and acquisitions.
The ISE Theatres will return to the show floor with the addition of the Unified Communications Theatre. The Theatres will compliment the wide range of training courses being hosted by ISE co-owners InfoComm and CEDIA.
ISE 2015 will also see a number of first time exhibitors including Microsoft, Intel, and Dolby Atmos.