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AttractionsTECH: how sophistication is driving change

Today's half-day conference from blooloop looks at key developments in the attractions industry

blooloop makes a return to ISE following a successful 2018 debut with its blooloopLIVE event.

Today’s half-day conference, AttractionsTECH, will analyse how AV technology is being used to transform the user experience in the theme park and attractions sector – including museums, water parks, zoos and cultural and heritage attractions.

Taking place just a short walk from the RAI at the Akora Hotel, the four-hour event will look at some of the latest technologies, solutions and business strategies for the sector, with the aim of raising visitor numbers, visit duration and venue profitability.

“A key development in the attractions industry has seen many theme parks and visitor attractions utilising sophisticated technologies to make their rides and attractions even more engaging and memorable for the visitor,” said Charles Read, managing director of blooloop

“This conference represents a great opportunity to hear from the operators and tech companies helping transform this business.”

That valuable insight comes from leading operators discussing the evolutions being seen today and what to expect in the future in the sector. Speakers include Matt Barton, CEO, 7thSense Design; Laurence Beckers, creative director, Alterface; Raphaël de Borman, entrepreneur and co-founder of Eventattitude; Martin Howe, member of the board of directors of the GSCA (Giant Screen Cinema Association) and the DIGSS (Digital Immersive Giant Screen Specifications) Task Force; Chris Lange, creative director and head of Mack Solutions; and Dermot Quinn, COO, Digital Projection Limited.

Attendees will also hear a series of case studies from the leading tech companies on the success of selected ride, exhibits and attractions, and how they are developing increasingly sophisticated and immersive experiences – such as through the use of VR, AR and MR – to create richer guest experiences.

AttractionsTECH by blooloop takes place today between 09:00 and 13:00 at the Hotel Akora. For more information, and to book, go to