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Addreality personalises point of sale

Targeted content can be aligned at POS to increase customer engagement 

Visitors to Addreality’s stand will see how targeted audio and video communications can work in modern retail. Using AI solutions for offline-to-online communication Addreality claims to offer its clients the potential for increased customer engagement and new revenue streams with audience analytics. 

Addreality is an in-store customer engagement platform that generates programmed targeted content on in-store screens, kiosks, background music, and any digital touch point at the point of sale.

In addition, Addreality provides feedback and analytics regarding the efficiency and engagement of the marketing content. A GDPR-compliant algorithm can be used to allow for testing of different marketing hypotheses, dependent on the KPIs and metrics for online and offline channels. This enables content to be personalised for each customer or customer segments. It can also be managed in real time and remotely from a laptop.