New research from Tata Comms Media demonstrates the increasing importance that global enterprises place on professional quality video and live streaming as elements in corporate communications. The survey results reveal that 86 percent of companies believe corporate live-streamed events must surpass standard online meeting quality such as a Zoom or Teams call, with a substantial proportion asserting that professional-grade production is non-negotiable.
Tata Comms Media commissioned Sapio Research to conduct a survey of 300 major US and UK companies across finance, technology, manufacturing, healthcare and other sectors. The Rise and Rise of Video and Live Streaming in the Enterprise report highlights a growing demand for broadcast-quality video among key stakeholder groups in major enterprises.
In fact, nearly two thirds (65 percent) of respondents indicate that they would forgo live streaming critical events than compromise on broadcast-grade quality. This sentiment reflects the elevated standards in video production required for modern enterprise communications.
The survey findings illustrate that high-quality video is becoming a vital asset for organisations aiming to engage customers, investors, and employees. A significant 89 percent of respondents note that their stakeholders now expect live-streamed events, such as product launches, earnings calls, and customer conferences, to meet broadcast quality standards. Further, 84 percent of enterprises would only partner with a live video provider with trusted broadcast expertise, emphasising the need for reliability and flawless execution.
Dhaval Ponda, vice president and global media head at Tata Communications, said: “Our research underscores that the stakes are high for enterprises looking to leverage video to communicate effectively with stakeholders. Companies recognise that broadcast-quality video enhances credibility and enables more impactful engagement with key audiences.”
While 43 percent of companies still manage video production in-house, those outsourcing to professional agencies or production companies are more likely to achieve broadcast-quality results. Sixty percent of companies that outsource report their video quality meets desired standards, compared with just 36 percent of those relying solely on in-house teams – highlighting the value of specialised external resources for high-quality output.
Ponda added: “The findings reveal just how crucial video and live streaming are to the future of enterprise communication. The data shows a clear shift towards increased investment in the production and delivery of video content that meets the very highest professional standards. Driven by the need to better reach both internal and external audiences, enterprises are leveraging video and live streaming to elevate communications, drive sales, and improve brand visibility.”
