Together for Cinema (TFC), an organisation dedicated to installing cinema rooms in children’s hospices and care environments in the UK, has appointed Mike Beatty, founder of the AV platform Directly AV, as its industry ambassador.
A long-standing supporter of the organisation, Beatty will use his industry relationships to strengthen support for TFC across the AV community, as well as helping to promote GivingBack.tech, a new TFC initiative that enables AV manufacturers, distributors, integrators and resellers to donate secondhand, B stock or end-of-life equipment to charities and community interest companies.
Mike Beatty, founder and managing director of Directly AV, said: “I am honoured to be working more closely with Ian and the team at Together for Cinema. The work they have achieved within our industry is exceptional and genuinely life enhancing. I look forward to using my experience and industry relationships to help create new opportunities and further strengthen support from across the AV community.”
Ian Morrish, founder of TFC, added: “Mike has always been incredibly supportive of our work and is the perfect ambassador to help further our engagement with the residential AV sector. Having known him for about 30 years, I couldn’t have chosen a better person to help promote and publicise our work.”
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