Sound supplier for Club Bud was A.d.M. Event, which provided QSC PowerLight series amplifiers (specifically, HPR-122s and HPR-181s) for use in all three areas. Signal processing and transport was implemented by QSC’s proprietary BASIS 922az devices via CobraNet.
According to Budweiser’s senior director of international sports marketing, Bruce Hudson, Club Bud was an important step in the further development of the brand in China. “To set something up like this in Beijing, where we’re not as strong as we are in Shanghai and the south of the country, has allowed us to start establishing the brand in this market,” he said.