Silentnight Achieves Dream Digital Signage Installation in Lakeside Flagship Store
UK bed retailer Silentnight has installed a series of bespoke in-window and in-store digital signage solutions at its newly opened and refurbished flagship showroom in the Intu, Lakeside Shopping Centre, Thurrock.
The project, which was completed in May this year, was managed by AV consultant and integration firm, Universal AV, with the store now featuring two 1 x 2 Philips 55” LCD displays in purpose-built cabinets positioned in the windows at either side of store entrance. A 2 x 2 Philips 55” LCD videowall in cabinet is situated upon entry, to further entice customers inside, and two additional Philips 55” LCD displays are installed in the staff meeting room and children’s activity area.
All displays have been fixed to the walls using Peerless AV’s video wall mounting solutions. These included its DS-VW765-LQR SmartMount Full-Service Video Wall Mount with quick releas, designed to save installation time and costs. It features a spring-loaded, push release mechanism provides convenient access for servicing and maintenance, while custom wall plate spacers eliminate guesswork and on-site calculations. A keyhole slot wall plate also speeds up mount positioning and allows for a single person install.
“The media screens in our Lakeside showroom assist in creating theatre within the Silentnight showroom,” commentedBeth Hansell, head of Retail, Silentnight. “They have enhanced the customers shopping experience, providing a more cost effective and environmentally friendly way to communicate our offers and bed collections than posters that require replacement periodically.”