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New York nightclub puts ELAN g! at the centre of AV installation

The Reign nightclub in Hoboken, New York has installed a multi-faceted AV system centred around the ELAN g! system and integrated by Serious Audio Video.

The Reign nightclub in Hoboken, New York, has installed a multi-faceted AV system with the help of integrators Serious Audio Video. They used an ELAN g! system for control and Sound Tube Pendant speakers and subwoofers for audio. The project also marks the first North American installation of a new 10ft x 20ft PrimeView Smart Film double-sided glass projection surface.

“The ELAN g! platform allows us to focus on our clients’ needs without worrying about overwhelming them with complicated interfaces,” said Casey S Johnston, owner of Serious Audio Video. “It’s simple to use and can be run entirely from a smartphone or tablet if they choose, so they never have to leave the club floor to make adjustments to volume, lighting intensity or video content. It also gives them the easiest start-up and shut-down procedure for the club’s systems, since they can use a single ‘Open’ or ‘Close’ button that we programmed to turn entire systems on or off.”

A vortex chandelier of Sound Tube pendant speakers was created, Johnston added: “This specialised design took a lot of tinkering to perfect the installation, but the finished product is more than a simple AV system. An eye-catching arrangement of premium quality speakers and subwoofers reflects the lounge’s chic and trendy atmosphere, and when combined with the amazing PrimeView Smart Film projection display it projects an air of exclusivity that guests can’t find anywhere else in Hoboken or Manhattan.”

This was the first installation of the see-through PrimeView Smart Film display in North America. The resulting screen sits just above the speaker chandelier on the third floor and can play any manner of digital video effects. With the ability to change the appearance of the glass from clear to frosted with the push of a button.