The massive network encompasses entry and exit points, halls and walkways, conference areas and meeting rooms. The solution devised by QYN uses a variety of output devices – including fixed screens, mobile screens and LED lighting – to convey a variety of important information throughout the complex.
Aart Nap, operations director for QYN, commented: “After extensive research and a pilot, RAI concluded that digital media would add value to their primary process of hosting events and exhibitions, and would help them in being the most innovative compact venue [in] Europe. In close co-operation with RAI, QYN designed and developed a unique digital way-finding system with Scala at its core to meet its scalability and media management requirements.”
Oscar Elizaga, vice president EMEA for Scala, added: “RAI, like most leisure and multi-use businesses, is an ideal candidate for digital media by virtue of its need to provide up-to-date information and messaging quickly, effectively and at a low cost. We’ve worked closely with QYN to provide a solution that enables RAI’s 800-screen network to work seamlessly and efficiently and in some respects automatically, which we all are justly proud of.”
Probably best-known to II readers as the home of the annual ISE exhibition, the Amsterdam RAI hosts more than 500 events and 120 trade shows each year.
• www.scala.com
