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InfoComm 2013: Haivision showcases the new Haivision Video Cloud

Haivision launched a single comprehensive platform for live and on-demand media encompassing encoding, transcoding, publishing, players, portals, content delivery and analytics.

Haivision presented the Haivision Video Cloud during this year’s InfoComm show, with the company promising a simplified way of for organisations to produce live and on-demand video workflows.

The Haivision Video Cloud integrates on-premise source encoding, file-based and live transcoding, media management, microsite builder, automated publishing and feed management, and viewer-based real-time analytics. This enables organisations to implement an end-to-end system to deliver both live and on-demand media experiences to any connected device.

The solution features integration with what is said to be one of the most robust and reliable content delivery networks (CDN) in the world – Akamai. To enhance engagement, the Haivision Video Cloud features the ability to automate the delivery of content to websites, mobile devices and tablets, along with social media syndication.

“With Haivision Video Cloud, we are removing the complexity and minimising risk by helping customers take their content from the source encoder right through distribution to the right audiences,” said Chance Mason, executive vice president of Haivision’s Internet Media Division. “By providing a complete ecosystem, from start to finish, companies no longer need to deal with the coordination of multiple solutions from different vendors.”

Core components of the Haivision Video Cloud include: A Video Content Management System (VCMS) which automates the gathering and publishing of live and on-demand content and integrates publishing workflows, file transcoding, media management, and viewer-based analytics within an intuitive user interface; Haivision’s flagship live cloud transcoding engines which support adaptive streaming formats with KulaByte, pay-per-use automated cloud transcoding with HyperStream Live and 24/7 linear cloud transcoding services; Easily configurable video micro-sites with Haivision’s Site Builder, to present video content in customized media webpages; Content delivery powered by Akamai’s industry leading content delivery network (CDN) for storage and transport.