Making its debut at IBC2013 is Beamr Video optimisation technology, which is claimed to automatically reduce the bitrate of any H.264 video stream by up to 50% without affecting the perceived quality or altering the format of the original stream.
These significantly reduced bitrates will enable internet content providers, network operators, on-demand video services and over-the-top (OTT) service providers to distribute exceptionally high quality video with faster downloads and smoother streaming on bandwidth constrained connections. Beamr Video produces fully compliant H.264 (MPEG-4 AVC) video streams and is device agnostic, making high-quality video accessible from any media player, browser, smartphone or tablet, without installing additional software.
Beamr says its technology is currently undergoing extensive lab and field-testing by multiple major Hollywood studios.
“4K resolutions represent the next step in high-definition video, but until now providing content in this new format has posed daunting technical challenges. Beamr Video has figured out how to reduce the massive footprint of video files, so they can be distributed efficiently and cost effectively,” said Sharon Carmel, founder and CEO of Beamr, the innovative media optimisation technology company that already powers several of the world’s leading media companies, social networks and web publishers.
“The recently proposed High Efficiency Video Coding (HEVC/H.265) standard promises up to 50% bitrate reduction compared to the existing H.264 standard, but it will take at least four to six years for mass-market penetration,” said Carmel. “Beamr Video is solving the bandwidth bottleneck now, offering the same reduction ratios for H.264 streams today as those promised by HEVC. More importantly, we can do so without forcing users to download any additional software or programs.”