Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

Brompton enhances ROE’s transformed showrooms at Shenzhen HQ

Powered by Brompton's LED video processing, the upgraded ROE Visual showrooms at the HQ in China showcase ROE's products but also act as testing environments for designers

Brompton Technology’s LED video processing has been deployed at ROE Visual’s newly expanded headquarters in Pingshan, Shenzhen, China. Now three times larger than the original facility, the showrooms feature purpose-built environments designed to showcase ROE Visual’s LED products in real-world scenarios.

Brompton’s 4K Tessera SX40 LED video processors, paired with Tessera XD 10G data distribution units, power many of the key installations.

Brompton says visitors are welcomed by a visually striking installation, with Black Marble BM2 Matte panels forming a reflective LED floor beneath a ceiling of Topaz 1.5 V3 panels that simulate a digital sky. Moving deeper into the space, Ruby-C1.9 panels and other flagship products are showcased in creative configurations.

The upgraded showrooms are designed not just as product displays, but as working environments where engineers, designers, and production professionals can evaluate real-world performance.

Jason Lu, general manager at ROE Visual, said: “Brompton’s Tessera LED video processors are an essential part of our showrooms, allowing us to present our LED solutions with exceptional visual fidelity. Their advanced feature set and rock-solid reliability perfectly complement our commitment to delivering world-class display solutions.”

In the fixed installation zone, ROE presents panels such as Coral 0.9, 1.2, and 1.5, arranged to simulate real-use environments in broadcast, control room, hospitality, and corporate applications.

Elijah Ebo, director of APAC operations at Brompton Technology, added: “ROE Visual’s newly expanded showrooms are among the most impressive we’ve seen globally, which is a powerful demonstration of how LED display technology can be experienced at its full potential. We’re proud that our Tessera platform plays a central role in helping ROE Visual showcase the performance, flexibility, and creative possibilities of their panels across so many use cases.”

As a Diamond Partner in Brompton’s Panel Manufacturer Partner Programme, ROE Visual remains one of Brompton’s closest collaborators.