Whole-house entertainment and automation systems company Xantech has appointed of Mark Cerasuolo as director of marketing and business development.
In his new position, Cerasuoloís responsibilities will include developing a unified, long-term strategy to increase overall brand visibility and market penetration, as well as seeking out new business opportunities in the residential, commercial and building markets.
Cerasuoloís 20+ years of experience in the consumer electronics industry include director-level roles in marketing, technology and product management, business development and training. He was recently recognized as one of the '50 Most Vital Industry Influencers' by a well-known consumer electronics publication.
Cerasuolo comes to Xantech having served as director of home entertainment systems marketing for electrical manufacturer Leviton Manufacturing, a well-known privately held electrical manufacturing company. He played a key role in launching that companyís residential structured cabling business, and later developed and launched Levitonís line of installed audio products and systems including the Leviton/JBL programme. Prior to joining Leviton in 1997, he held senior marketing positions at Carver Corporation, Bose Corporation, and JBL.
ìMark has a world of experience throughout all areas of the marketplace, including a detailed knowledge of the electronics and construction industries,î stated Graham Hallett, Xantech president. ìMark also has key insight into the inner workings of national retail organisations and new technology. He will be a tremendous asset to the Xantech family and to our business partnerships.î
While at JBL, Cerasuolo conceived, developed and launched the Residential Sound Business Unit, which provides built-in music systems to the new home construction industry. As marketing services Director for JBL International, he provided international marketing support for consumer, automotive and professional products, and he worked on high-profile branded OEM relationships with Ford Motor Company, SAAB and others. As corporate advertising/publications manager for Bose Corporation, he was a key contributor to new technology business ventures including residential sound, noise cancelling electronics (aviation headsets) and various OEM projects. He also has gathered extensive experience in consumer electronics retail management, prior to his corporate associations.