Italian architecural and entertainment lighting company SGM has added to its sales force as it seeks to increase its profile in the key export markets.
The company has announced that Troels Vølver has taken on the role of export manager, North America and Asia Pacific, based in Denmark.
Vølver has built up a large distributor network during his time in the industry and was CEO of Martin Professional Inc before leaving in 2005 to take up an export role with another Danish company.
At the same time, SGM has announced that Steen V. Geertsen (pictured) will operate in a similar area manager capacity, focusing on sales and business development of the SGM brand in Scandinavia, Eastern Europe, Russia and part of the Arab regions.
With 25 years in large-scale event staging already under his belt, Geertsen entered the lighting business in 1991 when he joined Martin Professional to work with business strategy and development of the Asian and key Latin America market segments.
After setting up world sales and distribution structure for the DJ and club lighting sector in recent years, Geertsen continued to work in business development within the IT and network consulting industry before joining SGM.
“Both Steen and Troels have great experience and will provide vital cogs in our Commercial Direction, as we seek to increase SGM’s market share in key territories,” said SGM commercial director Giorgio Radice, I” know that these important export markets will be in safe hands.”