Few ISE visitors can have failed to notice the prevalence of Samsung signage around the place - a prevalence matched by the scale of the company's 400sqm Hall 11 stand.
Long associated primarily with the consumer market, Samsung, it seems, is serious about the B2B market - a commitment confirmed by the company's European B2B director, Pammi Mudhar, at Samsung's ISE press conference yesterday. Reviewing 2009, Mudhar pointed to exceptional growth for the company in its monitor business, its large format display business and its hotel TV business - with the latter seeing growth in shipped units of 100% to 240,000.
Mudhar went on to outline Samsung's vision for 2010, which sees continued impressive growth resulting from a strengthening of the company's channel partnerships, the implementation of local go-to-market strategies and continuing focus on its core product strengths. Foremost among these, said Mudhar, was a commitment to green, backed up by innovation and ongoing enhancement of features and functionality.
Samsung took the opportunity to unveil a number of new products. While its pico projector and e-books are perhaps of less interest in the B2B market, new products such as the LED-based F10 data projector - said by Mudhar to be the world's first to achieve 1,000 lumens using LED illumination technology - are certainly of interest, given the much lower TCO offered by LED-based projectors.
Also announced were the 460EX(n) and 550EX(n) LED large format displays. These are said to feature 40% lower power consumption than competitive displays, and are also touted by Samsung as the world's thinnest at just 39.9mm. Also new for ISE is the 650TS e-board interactive touchscreen, which is aimed at the education market and which will ship with an interactive board software package.