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Midwich buys into US broadcast market

The AV distributor has created a US broadcast division following the acquisition of video systems distributors Toolfarm and Digital Media Promos (76 Media Systems)

Midwich has announced the creation of a US broadcast division following its acquisitions of Inc and Digital Media Promos, Inc (trading as 76 Media Systems). Toolfarm is a global distributor of video software products and plug-ins, specialising in 3D and motion graphics, whilst 76 Media Systems is a North American distributor of high-end video storage and media asset management hardware. 

Both businesses are currently run by CEO Rich D’Angelo, founder of 76 Media Systems, who will continue to lead both businesses as part of a newly formed broadcast division of Midwich’s US organisation Starin Marketing. Toolfarm’s founders, Jason Sharp & Colin Sharp will step away from the business as part of the transaction.

Midwich Group MD Stephen Fenby

“I am delighted to welcome Rich and the Toolfarm and 76 Media Systems teams to the Group,” said Stephen Fenby, the Midwich Group managing director. “The broadcast and video creation market is one of our key technology categories and we will continue to invest in this market to support our vendors and customers. Toolfarm also represents our first acquisition of a dedicated software distributor which marks an important milestone in our ongoing development.”

Rich D’Angelo, CEO of Toolfarm and 76 Media Systems added, “Starin, and the wider Midwich group, are a very natural fit for Toolfarm and 76 Media. We are looking forward to working with our new colleagues and helping our vendors grow their business, while continuing to offer the focussed support on which we have built our reputation.”

“Combining Toolfarm and 76 Media Systems specialist knowledge and capabilities with Starin’s existing infrastructure will provide the perfect platform to grow our vendor partner’s business while providing both new and existing customers with access to the best products, technical support and value-add services to enable them to maximise their own opportunities,” said Bobby Swartz, CEO of Starin.