Following the UK launch of LG SuperSign in September this year, LG Electronics is making the new digital signage solution available to its complete range of business-to-business resellers across the UK. This follows the conclusion of a pre-agreed three-month period where LG SuperSign was available exclusively through Medium (reported by IE here).
LG says that its research shows SMBs comprise the largest proportion (31%) of the European digital signage market. It also reveals that SMB operators are seeking the same quality and reliability from displays as larger operators but at lower costs. Further, they want solutions which do not require specialist knowledge to operate.
“SuperSign is not only a powerful and affordable digital signage solution, it is easy to use,” said Warren Lewis, sales director, LG Electronics (pictured). “And because all the elements within LG SuperSign are optimised to work together, it is simple for a services provider to install or for a reseller to deliver.”
“Making SuperSign available to our full spectrum of UK resellers underlines the strength of our commitment to the channel,” continued Lewis. “It is an exciting, innovative, new product with far-reaching appeal particularly to small, commercial operations requiring simple, affordable but powerful digital display tools. And it represents a great opportunity for business partners to build customer loyalty and, at the same time, tap into incremental revenue streams.
“In today’s economy, the challenges faced by SMBs are enormous and they frequently rely on support and solutions from smaller resellers who understand their needs,” Lewis concluded. “We are confident that SuperSign will offer resellers and their customers a complete, cost-effective, yet impactful digital signage solution that drives competitive edge.”