Kramer Electronics and Calibre UK have announced a global joint sales, supply, development and business co-operation agreement. Calibre’s key models for the pro AV and broadcast industries are to be incorporated into Kramer’s product line-up during the current quarter. These are premium scalers that feature powerful low-latency processing, warping, geometry correction and edge-blending; different models are targeted at fixed installation, rental and staging, LED videowalls and TV broadcast studios. The two companies, it is claimed, now offer dedicated sale and support of world’s largest and most comprehensive range of scalers.
The two companies have also agreed to work together to accelerate Calibre’s future product developments and have ambitious plans to roll out a comprehensive range of market-leading premium video processing, routing and control products.
Kramer will supply dedicated resources to support and market these new models throughout Kramer Electronics’ worldwide network of more than 20 regional offices.
Calibre chairman Tim Brooksbank (left of picture, with Aviv Ron, Kramer’s VP business development & strategy) will head up this effort within Kramer as well as maintaining his Calibre role. “Having just passed our 25-year anniversary at Calibre, this co-operation with Kramer marks an exciting start to our next quarter century,” he said. “We will continue independently with our OEM and own-label business activities, but with Calibre-branded products being progressively merged into the Kramer range. This opens up access to a far wider market for our products and helps Kramer strengthen its presence in its premium markets. I’m really enthusiastic about being able to work so closely with the people at Kramer. Our planned future product developments are particularly interesting and will greatly expand both companies’ capabilities and market.”
“This strategic co-operation with Calibre is of great benefit to both companies and to our customers alike,” said Dr Joseph Kramer, founder, president air chairman of Kramer Electronics. “Kramer and Calibre together offer market-leading technologies with outstanding performance and customer support from a truly international, professional AV organisation. Together we will move forwards developing a comprehensive range of powerful premium video processing and control products for the live events, rental, staging and fixed install markets with a focus on class-leading visual and functional performance. There are exciting times ahead.”
