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Waiting for the big moment

Dave Labuskes, CEO of AVIXA, is certainly no stranger to trade shows, but speaking to the ISE Daily on the AVIXA Xchange Live stand in Hall 3 during the build-up (pictured), his excitement ahead of the grand opening of ISE 2023 is evident.

“When we open the doors on the first morning and the crowd rushes in, funnelling in through the turnstiles, there’s a buzz in the air and all of our exhibitors are lined up and ready,” he said. “I love this event in particular, because there’s 20 languages being spoken at once as people walk through the door.”

“It’s this moment of gathering, this moment of community, and a realisation of hope and anticipation; I get a high off that moment, at every event,” he added.

Labuskes notes that what ISE offers is something that can’t be replicated elsewhere; access to the rest of the ecosystem. “So much of our industry is dependent upon collaborating between multiple technology developers, manufacturers and solutions. This is the place where those relationships can be discovered, nurtured and realised,” he added. “You can’t do that on a webpage or a webinar, you have to do that here.”

The ISE 2023 conference programme, produced by AVIXA and CEDIA, ranges across topics from smart buildings to content creation. “There was a recognition and realisation by all parties involved that we can deliver relevant content using relationships we already have with speakers, with subject matter experts, with publications, and the show itself,” added Labuskes. “We can focus on making sure [the conference programme] is aligned with the strategy of the show’s growth, the industry’s needs and the exhibitors’ expectations.”

Part of the enhanced content offering is AVIXA Xchange Live. “It’s really engaging, and the people that participate in the conversations are some of the most innovative and brightest minds in the industry,” said Labuskes.