Integrated Systems Events (ISE) has announced that Spark, powered by Samsung, will move to the Fira Montjuïc venue in Barcelona for a larger-scale second edition in 2027, following its debut at ISE this year.
The inaugural edition connected creative and production communities across broadcast, live events, advertising and gaming, featuring four partner activations, 30 content sessions and 63 speakers across Hall 8.1 of Fira Gran Via, with headline sponsor Samsung showcasing The Wall for Virtual Production (IVC Series) alongside installations from MoSys, 3Cat and Lab of Tomorrow.
Mark Taylor, head of vertical markets at Samsung Display Solutions, Europe, said: “What’s exciting about Spark is bringing together different manufacturers, speakers, and end users to really show what’s happening in the broadcast space right now and where it’s going next. There were great talks across all four days, including discussions around the future of virtual broadcast, and that convergence trend is only going to continue.”
Joris Himpens, general manager at Lab of Tomorrow, added: “Spark creates a powerful platform where emerging technologies meet the creative community that brings them to life. It was an inspiring environment to exchange ideas with innovators, brands and creators who are all exploring how technology can redefine the future of entertainment.”
Mike Blackman, managing director of Integrated Systems Events, said the launch had confirmed demand for an event bringing creative industries and production technology together earlier in the production lifecycle. The move to Fira Montjuïc will support a broader content programme, larger-scale installations and more immersive experience-led formats.
Spark 2027 will take place on February 3-4 at Fira de Barcelona, Montjuïc.
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