Joyce Wang, lead analyst, Futuresource Consulting
How many years have you been attending ISE?
I have been going to ISE since 2022.
What’s your typical ISE routine: what are you there to see, and who are you there to meet?
I prioritise visiting existing clients or research participants to catch up on product development and plans for the year by booking a meeting before ISE.
I also brief our clients about the report production schedule and find out how Futuresource Consulting can best offer support to them, especially during uncertain times. I will then visit companies that have products relevant to our research to understand more about their offerings and make connections for possible future collaborations.
Why is ISE important to you in a professional capacity, and how does the show compare to others on the calendar?
New products are often launched at ISE, so it is important to learn about them firsthand at the tradeshow. ISE is often less focused on pure broadcast solutions than NAB or IBC, the two other trade shows I often attend.
It is essential to learn about how products that were used in the broadcast industry are not implemented in verticals such as corporate and education.
How do you view the ongoing convergence between AV and broadcast, and what will you be looking out for at the show?
It is an extremely dynamic area and creates ample opportunities in both pro AV and broadcast, allowing both industries to learn from one another and push the boundaries for innovation.
I will be looking out for cloud products, AI solutions, and devices used for content creation, such as pro PTZs, camcorders, and video production switchers.
What’s your top tip for anyone attending ISE for the first time?
Wear comfortable shoes and take eyedrops and a pair of sunglasses with you.
Nancy Diaz Curiel, regional sales director for corporate at Ross Video
How long have you been going to ISE?
This is my first year attending ISE with Ross and I couldn’t be more excited. This year we are increasing our presence with a bigger booth (#4M500), more technology, and we are partnering with AVIXA to power their TV Studio (#8A880). ISE is becoming a highly relevant tradeshow to expand our global audience and market reach. It’s one of the most significant events for professional audiovisual and integration technology, bringing together decision-makers and influencers from different regions and countries. It offers a valuable platform to showcase our products and solutions, as well as a great networking opportunity to share insights and solutions with many of our customers.
What’s your typical ISE routine: what are you there to see, and who are you there to meet?
I like to start my day early with a big cup of flat white coffee – it’s my favourite way to kick things off. Trade show days always bring an extra burst of energy and excitement for me. I begin by reviewing my agenda to make sure I’m fully prepared for the meetings and activities ahead.
This event is a great opportunity to showcase our end-to-end solutions, run live demos, and connect with partners and decision-makers from across the region.
I enjoy the balance of casual catch-ups and meaningful discussions, which help us better understand our customers’ needs and keep us ahead of industry trends. This approach helps us to refine our product development strategy and find new ways of bringing value to producers in the
AV space.
Why is ISE important to you in a professional capacity, and how does the show compare to others on the calendar?
ISE is a key event for the AV industry, and it’s the perfect place for our solutions to shine. We’re excited to showcase our end-to-end corporate solutions, with a special focus on our Ultrix hyperconverged platform. This platform brings together video routing, processing, graphics, and switching, all in one solution that simplifies workflows, boosts flexibility, and reduces hardware costs. We’ll also be highlighting Quorum, our powerful cloud-based production control platform that makes professional video production for corporate and government meetings more accessible than ever.
This year is extra special for me, as it’s my first chance since joining Ross to meet so many of our customers, partners, and potential clients in person. I can’t wait to connect with everyone, hear their insights, and explore how we can keep innovating together.
How do you view the ongoing convergence between AV and broadcast, and what will you be looking out for at the show?
The growing convergence between these two industries has been a major trend in recent years. The synergy between them is transforming how content is created, shared, and experienced, especially as both industries shift towards IP-based workflows, cloud integration, and real-time production. It’s exciting to see how these changes are shaping the future of content across the board.
What’s your top tip for anyone attending ISE for the first time?
Plan, plan, and plan to make the most of it! The floor grows larger each year, attendance is up, and without proper planning, it’s easy to miss valuable opportunities. Review the event schedule, familiarise yourself with the exhibition halls, and leave plenty of time for networking. And most importantly, don’t forget to wear comfortable shoes!
Pam Taggart, vice president of content creation, AVIXA
How many years have you been attending ISE?
Since 2008.
What’s your typical ISE routine: what are you there to see, and who are you there to meet?
I typically arrive a few days early alongside many of the exhibiting companies that are doing setup. We do pre-meetings and sometimes some additional AVIXA education prior to the show days. We do our rehearsals, tech and content run-throughs, and setup for all the conferences and tracks at the show.
Why is ISE important to you in a professional capacity, and how does the show compare to others on the calendar?
ISE is a key show for my team and is one of our largest content programmes globally, so it’s a pretty big production and involves the entire global content team in some capacity. It’s also a very innovative show, and so we love that we can try new things and launch new formats, areas, activities, and content streams there.
How do you view the ongoing convergence between AV and broadcast, and what will you be looking out for at the show?
From a best practices/training standpoint, the rules are being actively written in this space as we speak. Our role right now is to bring those at the forefront of this convergence, especially end users owning/operating studios in various verticals, to share the most up-to-date practices in AV broadcast. At the same time, we’ll be working with the experts in the space to start building trainings as fast as best practices are formed, so we can continue that with deeper courses in coming years.
Top tips for anyone attending ISE for the first time?
First tip is to download the app, then scour the website and add every event of interest to your calendar before you go. In the busyness of the show, it is very easy to miss a key presentation or meetup you wanted to join if you don’t have it laid out clearly beforehand.
Next tip would be to sign up for the first-timers show floor tour. This will give a great overview of the show, how to navigate, key areas/trends, pavilions, solution areas, and where everything can be found.
Buy a day pass for at least one of the days you will be attending – this will let you sample almost anything that is taking place that day including conferences, seminars, etc. So, if a meeting runs long and you miss one thing, you can slide into something else. Do schedule your meetings at
the booths if there is someone specific you want to meet – it gets hectic, and this is the best way to guarantee you get what you need!
Lastly, just reach out to the AVIXA team in your region. Tell them what you’re trying to accomplish at the show, and it’s highly possible they can clue you in to some of the informal get-togethers, groups, councils, or events that should be on your radar during ISE week to really plug in to this great event!
This article appears in Installation‘s ISE 2025: Technology Convergence eBook. Click here for free access.
