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‘Fake at scale’ becoming out of control

CEDIA Fellow Rich Green provides perspective on current tech and business trends

Exponential change is upon us, and those who aren’t seeing the big picture in the industry could be out of business in six months.

These were the opening thoughts of CEDIA Fellow Rich Green as he hosted a session on the Smart Home Tech Conference Stage yesterday entitled ‘Future Technologies: The Inside Scoop from Silicon Valley’.

Green spoke about how this big picture will impact system design and CEDIA businesses, suggesting computers will reach singularity – an explosion of super intelligence – sooner than we think. 

“AI is the last step change in human evolution,” he told the audience. “We’re there now, and by the end of the decade businesses will have no choice but to leverage AI. Every significant company should have somebody full time working on AI for internal business processes, for writing proposals, for drafting CAD drawings and so on.”

Green went on to mention how companies are desperate to harness consumer engagement with micro-targeted advertising, and so trust in the sector is collapsing.

“By the end of 2025, every high-resolution pixel will be generated in real time with AI – what effect will this have on home entertainment?” he asked. “Content becomes an abundant commodity. The question is how we manage that for our clients, and how they render that content in real time.

“AI is a machine for making fake. This is ‘fake at scale’, and it is becoming out of human control because there are not enough humans to control this phenomenon.”

He suggested that in order for AI to progress exponentially, we need better and faster hardware to go beyond the GPU.

“People are also losing trust in the consumer metaverse,” he said. “But the industrial metaverse is taking off, and that’s where the money is right now.”