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Exclusive: Nureva responds to ISE 2026

Darren Zwack, VP marketing at manufacturer of audio conferencing systems, on the 10th show he has attended at Fira de Barcelona

How many times have you attended ISE, and in what capacity?
2026 marked our 10th year attending ISE as an exhibitor.

Overall, how was ISE 2026 for you?
ISE offers a rare opportunity for us to meet face to face with customers, prospects, channel members, media, analysts and ecosystem colleagues all in one location at the same time. The value of this in advancing our brand in the audio category was more evident in 2026 than ever before.

Numbers were up again, so how was footfall for you, and what about the quality of leads?
We had a record number of leads from the show, reflecting growing attendance at the event itself and increasing interest in our solutions. Lead quality was very good, with lots of discussion about specific projects and opportunities.

Is there anything you’d like to see improved at ISE in 2027?
Securing a favourable stand location continues to be a challenge for mid-sized companies like ours, despite our long history of attending ISE. We’re hoping the expansion of Fira Barcelona Gran Via will address this.

Did you engage with the ISE Daily, either by reading it or by contributing editorially or promotionally?
No. We relied on various digital channels to stay up to date on specific areas of interest during the show.

Did you nominate any of your products for the Best of Show awards? If not, do you have a particular reason?
No. We recently announced our new HDX series, which expands our product line to address the full range of in-room audio needs in larger spaces, including voice lift and assistive listening. The series ships this summer and is too early in the launch process to qualify for an award.