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Industry moves: key appointments and partnerships for April

We reveal the key appointments and new partnership agreements from across the AV industry for April.

d&b audiotechnik names new chief sales officer

Company targets development of new market segments and business models

d&b audiotechnik has announced the appointment of Stephan Greiner as chief sales officer as of 1 March. Greiner also joins the managing board, reporting directly to CEO Amnon Harman.

Greiner succeeds Hans-Peter Nüdling, taking responsibility for global sales and sales operations, as well as education, application support, and product services.

His professional career spans more than 25 years, having held senior management positions at Siemens, Osram, Everlight, and most recently as VP sales EMEA at the international LED manufacturer, Cree. Working both in Germany and abroad Greiner brings a global perspective, and has a proven track record of managing sustainable revenue growth.

Amnon Harman CEO said: “Stephan’s impressive professional background and passion for technology will be a great asset to d&b at a time of significant development and innovation. His dedication to creating and strengthening business partnerships, and his expertise in building global sales structures will be a driving force as we continue to grow and enter new markets.”

Greiner added: “The company’s passion to provide the best sound solutions to its customers appealed to me instantly. As d&b has successfully done so in the past, we want to continue to innovate and grow. Our goal is to bring d&b to the next level through the development of new market segments and business models, together with our excellent partner network. I am very excited to be part of the d&b family.”


James Jepson is the latest in a series of hires at CDEC, named business development director for the North and Midlands, based in Leicester. Jepson was previously Promethean business development manager at TD Maverick and also has AV and IT experience as Prowise UK field sales manager with a focus on AV education and as channel account manager at Misco.

CIE Group

Adam Kramer and Gosia Kacprzycka have joined distributor CIE Group’s AV sales team. Kramer has been named business development manager and will focus on the CYP range of distribution and control systems, while Kacprzycka will form part of the customer service team, specifically on the 2N range of IP intercom, access control and AoIP solutions.


Jan Villumsen has been appointed regional sales manager for Denmark and Iceland at Crestron. Villumsen has worked in the AV industry for over 20 years initially with DIS in Copenhagen and has been based out of Dubai since 2002 working for Shure MEA and Arthur Holm. He has worked for Crestron as sales manager for the Middle East since October 2016.


Darren Jackson has been named as business development manager for the architectural and entertainment sales team at GDS. Jackson has thorough knowledge of the lighting industry, acquired during a career that has seen him work for companies including Chauvet, Lighting Resources and Tryka LED.


Gary Tay has been appointed director for Tripleplay Asia to head up the company’s Asian business, based from its regional headquarters in Singapore. Tay was part of Extron’s team in Asia for more than 18 years, and comes to Tripleplay with unrivalled experience in the Asian market, as well as being CTS certified.


Nick Roberts has been hired as specification and training manager for EMEA replacing the recently retired Glen Harvey. Roberts brings with him technical, professional and personal experience from over a decade in the industry. He will oversee WyreStorm system design and training throughout the EMEA region to support the company’s global network of distributors and their dealers.

New Partners

Control4 has acquired Triad Speakers bringing leading acoustics expertise and a full line of premium speaker solutions in a deal for $9.6m in cash. Nearly the entire Triad team will be joining Control4, including founder Larry Pexton, as well as the Triad’s R&D, manufacturing, and custom-services employees. They will all continue operating from Triad’s existing facility in Portland, Oregon.

Peavey Commercial Audio has agreed a new Italian distribution partnership with Audio Link Srl. The deal will enable Peavey to utilise Audio Link’s wide customer base in the region and see the full portfolio of audio solutions, including MediaMatrix, Crest Audio and Peavey Commercial Audio now available throughout Italy, Malta and San Marino.

Revolabs has appointed SkyGroup Communications as its distributor for Southern African. SkyGroup will supply Revolabs’ wireless communications technology alongside its videoconferencing, AV integration, and cloud-based communication services. Reseller partners will now be able to bundle Revolabs’ wired and wireless microphones and conference phone systems with SkyGroup’s complementary technology offerings to create a single unified communications and videoconferencing solution.

Williams Sound has introduced SDS Music Factory as its new distribution partner in Switzerland. SDS has been distributing AV solutions and systems for live sound, installation and broadcast since 1993 and will immediately implement initiatives to increase the awareness of Williams Sound’s products in the Swiss market.