Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Industry moves: key appointments and partnerships for November

We reveal some of the new appointments and partnership deals from across the AV industry for October/November.

Powersoft announces new-look sales force

Two key appointments part of an expansion strategy by the manufacturer

Stefano Previtali (pictured above, left) and Fabio Lanini (pictured above) have joined the sales team at Powersoft. Previtali takes on the role of regional account manager, EMEA, with responsibility for Touring and Install, while Lanini is new sales account multimedia solutions, responsible for the DEVA product line.

According to the company’s Pro Audio Business Unit manager, Luca Giorgi: “This is part of an expansion strategy which will give us valuable new resources as the new season gets underway.”

Previtali joins from InMusic where he represented its huge pro brand portfolio in more than 20 countries. Territorially, his new role will encompass most of the European territories, while Karl Kahlau will retain Germany, Scandinavia and some related countries.

Lanini’s background is in the PC board industry with widespread experience in the US. He said: “Co-ordinating the sales and inherent developments that arise from entering a new market represents a real challenge. In the long run DEVA will prove to have been just the beginning, and as we expand the sales pipeline further into export markets, we aim to satisfy high demands of mass production with other solutions.

ACT Lighting

Aaron Hubbard has been named as sales person for the Western Region at North American-based distributor ACT Lighting. Hubbard spent the last 13 years with Clearwing Productions. He served as vice president of operations and lighting operations manager for a decade before his promotion to director of business development for North America in August 2012.


Garth Lobban has been promoted to the position of director of marketing at Atlona. He joined the company in 2014 as senior marketing manager. In his new role, Lobban will oversee all aspects of the company’s marketing department, with a focus on the development and execution of marketing strategy and the improvement of sales tools to increase brand awareness and generate product demand.


Randy Green has joined as general manager for the Americas following the creation of digiLED America. He will lead the growth of digiLED sales in North America, adding to the company’s existing network of rental and integration partners.

Elation Professional

Dennis Scipio and Nancy de Lang have both joined the European team at Elation. Scipio is a new key account manager, responsible for managing some of Elation’s most strategically important customers while helping to grow the business. He was previously at German lighting manufacturer SLV. De Lang, meanwhile, has joined as office assistant.

Pioneer Group

Alice Binney has been named internal sales executive at Pioneer Group, bolstering its growing educational portfolio. Prior to this, Binney served as inbound team leader at Chancellor’s, supporting an active sales centre and running an 11-man team. She brings her skills in customer relations, sales management and service to the role.

Shure Distribution UK

Nick Smith has been appointed to the role of regional sales manager for the Midlands region at Shure Distribution UK. He joins from AV installation company Imago Group, where he was a sales manager for six years and greatly expanded the company’s business with major technology partners in the corporate AV, local government, education, and medical markets.

Listen Technologieshas been named as the UK distributor for Ampetronic. The pair have a well-established alliance, with Listen distributing Ampetronic’s Hearing Loop products in the rapidly growing American market.

EM Acoustics has announced that its Danish distribution partner, Alfa Audio, has expanded distribution into Finland. Juha Tamminen has been appointed to represent the brand exclusively throughout both territories.

California-based Audio Geer has been names as a sales representative for Community Professional. president Alan Geer said: “We strictly limit the brands we represent and always aim for a specific calibre of company. Community fits well with the products and services we provide to integrators and consultants.”

Audiologic has enhanced its relationship with Shure Distribution UK (SDUK) gaining exclusivity for certain SDUK Systems Group products and designated Shure Pro Audio Reseller status for the installation channel. Duncan Savage, SDUK Systems Group manager said: “Realigning our distribution model will ensure that customers receive a high level of expert advice and supported access to our products.”