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Industry moves: key appointments and partnerships for July/August

We reveal a selection of key appointments and newly signed partnership deals from across the AV industry for July and August.

SiliconCore appoints Eric Penot to executive team

SiliconCore has announced the appointment of Eric Penot to the role of chief operating officer (COO). Eric Penot brings more than 20 years of strategic, operational and digital innovation experience to the company, and will be tasked with driving strategic development in this newly created role.

Penot was previously group vice president digital media for JCDecaux from 2009 to 2015, leading the digital transformation of the group, defining strategy and promoting the development of digital in the group worldwide.

In his role as COO, Penot will lead the sales, marketing and operations functions for SiliconCore worldwide, working closely with the research, development and manufacturing teams to create and bring to market the next generation of LED displays.

Eric Li, CEO of SiliconCore commented: “Eric Penot has an innate strategic understanding of SiliconCore’s key markets and products, and this will be a great asset in his role as COO.”

Penot added: “I am convinced that the digital display industry is on the verge of its largest revolution to date, with the fast emergence of direct-view LED as the technology that will ultimately replace other existing large format display technologies.”

Duo of directors named at Polar Audio

Polar Audio has announced that Stuart Leader (left) has been promoted to the position of integrated solutions director while Tim Riley (right) has taken up the newly created role of brand development director. Riley joins the company from Audio-Technica where he managed UK professional markets as well as working to develop relationships with international online retailers in the UK and Europe.

Leader, who was previously head of installation, will relinquish his direct day-to-day management of accounts, taking on a wider responsibility across the whole installation sector, including co-ordinating system design and heading up the sales management. His team has been expanded accordingly, with new installed business development manager Adam Brown taking direct responsibility for key accounts in London and the South East. In turn, Jason Spooner and Matthew Farrugia have been appointed to expand Polar Audio’s Technical Support Team.

Community Professional

Kim Muurholm Juergensen has been named APAC sales manager for both Community Professional and Apart Audio, sister companies within Audioprof Group International. He has 15 years of experience in the pro-AV industry including time at Danish Interpretation Systems and Shure Asia, where he held management roles in business and market development.

Core Brands

Timothy Brand is now manager, technical services. He will report to director of business development Joe Lautner. He comes to Core Brands from from Kaiser, where he focused on streamlining business processes and customer support deliverables. Previous experience includes time at Wargaming America and Mindjet.

Marquee AV

Ed Draycott has joined as project manager, tasked with overseeing the company’s installations in large-scale venues. After achieving an ABTT diploma from the City of Westminster College, Draycott commenced his audio career in theatre sound before running his own audio installation and hire business. He joins Marquee AV from RaceTech, where he held the position of head of audio engineering.


Jeremy Copp has been appointed chief executive officer at Onelan. He is responsible for overseeing growth and providing leadership as the company builds its position in the digital signage and data visualisation market. He brings with him a broad knowledge of the media, big data, mobile and computing industries having built strategic relationships at all levels within world-leading organisations.

Vue Audiotechnik

Frank Loyko has taken up the position of vice president global sales. In this role he will oversee all of the company’s global sales and distribution activities and initiatives. Based in Seattle, Loyko brings 36 years of executive experience building sales networks at companies including EAW, RCF, Avid Technology and the TC Group.

Peavey Commercial Audio

Joe Kurta has returned to Peavey as chief technical officer. He previously held the role of systems integration specialist and brings over 20 years of pro-audio technology knowledge to the role.


Michael Peveler has joined WePresent as vice president of global sales. He brings with him 17 years of executive level experience at AMX most recently as vice president of global education sales.


James Ritter is the latest addition to the APAC team at Adamson, taking up the position of sales manager for the region. Ritter began his career in audio as an audio technician gradually working his way through service, sales and R&D.

New partners

d&b audiotechnik Great Britain has appointed SFL as an official UK sales partner. Founded in 1990, SFL specialises in sales support, permanent installations and corporate hire, as well as offering an in-house training programme for live production engineers.

Apex has named Audio Integrate as its exclusive distribution partner in the Netherlands for the Liviau control platform. Richard Grevelink, director of Audio Integrate, said: “Apex Liviau… is a perfect addition to our portfolio and we are convinced it will open doors for projects where we are not already supplying.”

Acoustic Arts is now Renkus-Heinz’s distributor in India. Based in New Delhi, Acoustic Arts was founded in 1999 and is one of the country’s leading AV solutions providers, providing turnkey solutions, design, and project management to audio and video professionals.

Stampede will serve as the premier North American pro-AV distributor for VRstudios’ virtual reality platform and products. According to Stampede’s Kevin Kelly the agreement marks the first time that enterprise companies across North America can access VRstudios’ VR capabilities and products through major pro-AV resellers.

Alcons Audio has appointed Lancashire-based InSynergy as its new UK distributor. “I truly believe that the performance of Alcons products is unmatched by any other system,” said InSynergy founder Steve Badham.

ZeeVee has expanded its network in France with the addition of FVS as a distributor of its SD-HD RF products, and HD/Ultra-HD/4K over IP video distribution solutions. FVS will have access and stock to the full line of ZyPer products.

Pexip has teamed with Logitech to provide enhanced visual meeting experiences for joint enterprise customers. The combination of Logitech’s ConferenceCam line of videoconferencing cameras and endpoints and Pexip’s Infinity Connect Mobile app automatically connects the user to the meeting, simplifying the experience of joining.

4EVAC has announced the appointment of its new Danish distributor, Pro-Partner AV Solution. Pro-Partner will handle 4EVAC’s commercial voice alarm solutions, including the new Compact500 audio/voice evacuation system.

SigNET ACis now RCF UK’s specialist distributor in the United Kingdom for the DXT 3000 Emergency Evacuation System. SigNET will also be able to offer sales of RCF’s associated EN54-certified voice alarm products into the fire alarm and security systems market within the UK.

Riedel has extended its contract with Ideal Group to address growth opportunities in Hong Kong, Macau and Taiwan. The manufacturer has also intensified its focus on south-east Asia through a new partnership with Thai systems integrator and distributor 101 Technology.