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Industry moves: key appointments and partnerships for January

We reveal the key appointments and new partnership agreements from across the AV industry for the end of 2016 and start of 2017.

Analog Way

Philippe Vitali (pictured main) has been named marketing and communications director. Vitali joined Analog Way in 2014 as integration and application software director. Prior to that he served as business unit manager in a leading global supplier of precision instruments. Based in the company’s French headquarters, he will be responsible for the brand’s global strategy and product offering.

AV Stumpfl

Hans Stucken is now global marketing manager at AV Stumpfl. In this newly created role, he will be responsible for campaigns, brand partnerships, communication strategy, product marketing and events.


Tim Steinmetz is the latest addition to the B-Tech team in Dusseldorf. He has been charged with using his many years of experience in the AV channel to strengthen the company’s DACH focus.

Core Brands

Neal Ellsworth has taken up the newly created position of product manager, new initiatives. In this role he will lead efforts to create new categories of products and new products within established categories. He joins from SnapAV where he was product line manager for affiliate products and film screens.

Martin Audio

Dan Orton has been appointed product group manager, a new position within Martin Audio. His duties will include management of both the product portfolio and product support team while delivering improve territory application support and monitoring. Prior to this Orton has worked in a variety of engineering development and application engineer roles with both Turbosound and L-Acoustics.

New partners

After years of serving as the brand’s largest value-added distributor in North America, Optoma has appointed Stampede Europe as a key distribution partner for its range of DLP business projectors in the UK. The announcement follows Stampede’s expansion into Western Europe with a UK-based headquarters earlier this year.

Invision Europe will now serve as RTI’s exclusive distributor in the Netherlands. Part of Invision UK, Invision Europe will provide direct access to RTI’s full range of control and automation solutions, along with dedicated services designed to support dealers.

Out Board has appointed Nordic Pro Audio to distribute the TiMax SoundHub audio show control spatial processors and TiMax Tracker performer tracking systems throughout Denmark.

LTP Integration, an architectural lighting division of ROBE, has announced a new partnership with Anolis UK. LTP Integration will provide design, integration, sales and support for interior and exterior architectural lighting schemes across the UK and Europe.