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In the hot seat: Tech Event 2007 to embrace integration and convergence at Mercedes-Benz venue

Maximising the state-of-the-art facilities offered Mercedes-Benz World, Tech Event will also host an exhibition featuring over 30 key manufacturers in the AV/IT industry, offering integrators the opportunity to experience the spectrum of products covering all aspects of the display market. Like the education programme, the exhibition will focus on profiling emerging technologies, emphasising the ongoing convergence and synergy with the IT sector.

Convergent business manager Kris Davies comments: “The world of audiovisual is crossing boundaries with products, technologies and routes to market converging rapidly. This year’s Tech Event will deliver an understanding of how to make the most of this opportunity. It’s the perfect platform for the new and exciting solutions that I am involved with.”

Anthony Wright, UK specialist distribution channel manager for Epson, adds: “We thought that the first Tech Event was a perfect platform to launch our new products. There was a huge trade presence and we saw a lot of interest from new resellers, both in the AV and IT space. We had excellent results, seeing hundreds of accounts in one day, and we signed up a number of new dealers on the day. From our perspective Tech Event was extremely successful and we’re looking forward to the event in 2007.”

The facilities of Mercedes-Benz World, including the legendary Brooklands racetrack, will be open for use on the day, while tours of the attraction’s sophisticated AV setup will also be available.