SGM has appointed Tel Aviv-based Halilit to be its exclusive territorial distributor.
Operating as an importer, distributor and retailer, the company — set up by the Greenspoon family 70 years ago — is now in its third generation. They have worked for 20 years with SGM’s parent company, RCF, which forms part of a portfolio of MI and pro audio brands — all represented on a sole basis.
“The arrival of SGM within the RCF Group is timed perfectly with our plans to get into lighting,” said Halilit’s Eitan Glickman. “It is the natural partnership for our professional PA department. If SGM succeeds as we expect in the local market, it will have a major impact on our business. It has the potential to be even bigger than the PA business.”
In May, Halilit held a seminar (pictured) at its facility providing the opportunity for the Italian manufacturers to introduce themselves to the local market and demonstrate their products, and the changes that have given them a competitive edge.
“I am delighted to be working with the Greenspoon family — who are a very professional company,” said SGM area manager Antonio Parise. “I am confident that, with their vast experience, they can position the SGM brand within the right market segments.”