Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

PPDS partners with FVC in Middle East expansion bid

Dubai-headquartered distributor will bring Philips Professional Displays to the MEA region and host PPDS studio hubs within its demo centres in Dubai and Riyadh

PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, has announced a new strategic distribution partnership with FVC, a Dubai-headquartered distributor, strengthening its presence across the Middle East and parts of North Africa.

Under this new agreement, FVC will represent and distribute the full PPDS portfolio of Philips Professional Displays – including the latest digital signage, direct view LED displays, and professional TVs.

Mr K S Parag, managing director at FVC, commented: “Partnering with PPDS to bring the full Philips Professional Displays portfolio to the MEA region is a significant milestone for us. From advanced digital signage and LED solutions to professional TVs, this collaboration enables us to deliver a wider range of world class AV technologies with seamless integration and reliability.

“With PPDS’ innovation and our strong partner ecosystem, we are confident of creating new opportunities for our customers and driving meaningful growth across multiple industries. We look forward to building a long term, successful partnership together.”

Wim De Geest, executive director MEA, PPDS, added: “We are delighted to be working with FVC, a distributor that shares our passion and proactive approach to delivering best in class AV solutions. From our very first discussions, it was clear that FVC’s expertise and network would be invaluable in helping us to expand our presence in the Middle East. Together, we will extend significant value and support to our partners and customers in the region.”

As part of the partnership, FVC will also host satellite PPDS studio hubs in its demo centres in Dubai and Riyadh, providing dedicated spaces for integrators and customers.

Jae O Choi Park, head of commercial EMEA, PPDS, concluded: “By combining our new partnership with FVC and the introduction of PPDS Studio Hubs in Dubai and Riyadh, we are strengthening connections between local markets and our global innovation network. These spaces will give system integrators and customers the opportunity to experience our Philips Professional Displays first hand, to collaborate with our full network of technology partners, and to be inspired by the possibilities our total solutions can bring.”