Powersoft is expanding its network by welcoming Thomsun Trading Establishment (TTE) as its newest distributor in the Gulf Cooperation Council (GCC) market, excluding Saudi Arabia.
Established in 1990, TTE offers a diverse range of products and services tailored to meet the needs of musicians, bands, hospitality industry, as well as commercial projects. Powersoft is the latest addition to the company’s portfolio, which also includes Yamaha, Nexo, Unilumen and Univox.
Thomsun Trading aims to partner with leading AV integrators to deploy large-scale projects, as well as conduct technical workshops to grow Powersoft’s brand awareness and adoption of its technologies.
Bijo Kuruvila, sales manager, Thomsun Trading, said: “We came across Powersoft while researching innovative amplification solutions to enhance our product offerings. Powersoft has earned a global reputation for high-performance and reliable amplification technology.
“The company’s pioneering approach to power efficiency, DSP integration and networking capabilities align perfectly with the increasing demand for advanced audio solutions in the GCC market.”
Varun Jagger, EMEIA sales manager, Powersoft, added: “We are excited to have Thomsun Trading as our new distributor, a company that shares our commitment to providing high-quality audio solutions to the industry. The company’s market knowledge and extensive network will play a key role in unlocking new opportunities for Powersoft in the GCC region.”
