Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Boom distribution deal targets South American market expansion

Boom Collaboration has added Telcolombia to its list of distributors, targeting the South American market through the new Colombia-based partner

Boom Collaboration has added distributor Telcolombia to its growing global list of conferencing supply partners. The company, based in Cali, Valle del Cauca, in Colombia, now has access to Boom’s complete collaboration portfolio, spanning high-performance cameras, audio and connectivity, including its new HALO videobar with expandable audio. Though founded as recently as 2020, Boom has already expanded into 30 countries.

Telcolombia general manager Juan Carlos Romero.

Fredrik Hörnkvist, co-founder, Boom Collaboration, said: “Telcolombia is a very ambitious company just like us. This deal provides us with the platform to penetrate deeper across South America as we continue to grow and develop around the world at a very rapid rate.”

Fellow co-founder Holli Hulett added: “Telcolombia works with many international brands and shares our passion and dedication to offer the highest levels of innovation, value and service. It’s about creating better meetings. Simply.”

Juan Carlos Romero, general manager, Telecolombia, commented: “We are committed to supporting the growth of the Boom brand in Colombia and contributing to the achievement of its goals. It is a major step forward for both companies.”

He concluded: “This partnership represents an important step in expanding our portfolio and commitment to offering the most innovative technological solutions to customers across Colombia. Our strategy, when seeking to sign alliances with manufacturers, is always aimed at complementing our current portfolio.”