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Core Brands merges with Nortek Security & Control

Nortek Security & Control LLC (NSC) and Core Brands LLC have announced a strategic merger.

The new company will operate as NSC and be headed by NSC president Mike O’Neal and Core Brands president Joe Roberts, now assuming the role of EVP of marketing and innovation.

“The combination of NSC and Core Brands helps us serve our customers with an unparalleled suite of solutions for the residential and commercial control, security, entertainment, access and personal wellness markets,” said O’Neal. “Joe Roberts and I share a strong commitment to our customers, which will guide the innovation we develop into our products, services and programmes.”

Roberts added: “The market is demanding a broader range of solutions that work better together across product categories, and this is a major focus of our innovation. In particular, our 2GIG and ELAN integration creates opportunities that perfectly address the connected smart home market and the evolving needs of our customers.”