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Industry veterans form new PR, marketing and sales consultancy firm

Re-Sauce focusses on PR, marketing and sales for AV, IT and CE sectors

Three AV industry veterans have joined forces to form Re-Sauce, a new business consultancy primarily focussed on PR, marketing and sales for the AV, IT and CE sectors.

Founded by Gordon Dutch (former shareholder/exec VP and MD of Peerless-AV), Lee Baker (former Midwich Group commercial director) and Ian Sempers (former owner of Medium UK), Re-Sauce will have a “solid focus” on business consultancy and digital marketing services.

“Over the past year, our industry and the world has changed almost beyond recognition,” said CEO Dutch. “The shows we all attended for years have either been cancelled or delayed. Meetings, networking events have currently all been replaced by some form of virtual launch, Zoom or Teams call and all AV, CE and IT businesses have had to review their business models, from fixed costs through to how they market and sell. This new business Re-Sauce, will have a solid focus on business consultancy, ‘digital’ marketing services, as well as the more traditional forms of press and PR.”

Chairman Lee Baker and non-exec and financial director Ian Sempers jointly added: “When Gordon approached us both about becoming involved in Re-Sauce, we were really excited by the proposition. Between us, we have a huge amount of contacts, business experience in building, running, selling and floating businesses Globally. We all enjoyed a fantastic relationship when Gordon ran Peerless-AV and so we are really looking forward to working together again.”

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