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Caster and bluesalve partner to offer full-service tech consulting

Experienced tech innovation advisors aim to collectively solve critical problems across manufacturers' businesses

Caster Communications and bluesalve partners have partnered to “elevate and streamline” end-to-end technology consulting services “from the foundry to the frontline”. Together, Caster and bluesalve form a team of experienced tech innovation advisors that aim to collectively solve critical problems across a manufacturer’s business.

The partnership is designed to support companies developing hardware and software for custom and consumer electronics, IoT, XR, AI, enterprise, and emerging industries. Caster and bluesalve will offer strategic counsel through execution on projects ranging from product design, development, sourcing and procurement to integrated marketing, PR, social and digital media.

Kimberly Lancaster, founder of Caster, in cooperation with Alexandra Crabb, SVP at Caster, will drive marketing, PR and communications consulting, bringing the extensive expertise and experience of the award-winning Caster agency to cross-over clients and prospects. Avi Rosenthal, managing partner at bluesalve, will run business operations and development consulting, along with bluesalve partners Lew Brown and David Kaplan. Caster and bluesalve will continue as individual entities but provide exclusive cooperative services that expand both companies’ offerings and focus on innovation over administration.

“Life is busy; working with good people who are incredibly good at what they do is rare,” said Lancaster. “Avi and I have worked together for nearly two decades, but usually as client and agency. We often idea-share, and our riffing process led us to the realisation that there are some companies across the industry that we can better serve collectively. This partnership strengthens both organisations by offering streamlined, single-source services that neither group offers alone.”

Rosenthal. added: “Kim and I have launched brands and salvaged businesses. We have complementary skills which translate into the whole being greater than the sum of the parts. With a formal agreement between our organisations, clients know they have a direct track to the resources they need but often don’t know where to find. We’ve got the right people to do what they do best.”