The pro AV industry will grow from $186 billion in 2018 to $230 billion by 2023, according to updated forecasts from AVIXA in its new Industry Outlook and Trends Analysis (IOTA) Global Summary. The IOTA report was produced for AVIXA by IHS Markit.
This report examines the forces driving growth, from macroeconomic factors to technology trends to vertical market demands, on a global scale.
“There are many shifting pieces within the AV industry; it’s important to pause and take the market’s temperature,” said Sean Wargo, senior director of market intelligence, AVIXA. “Based on our research, we’re expecting compound annual growth to be 4.3% from 2018 to 2023, which is inline with our previous estimates. Regions around the world are growing, with Asia poised to take the lead as the largest market, capturing 36% of the pro AV market by 2023.”
The research methodology was based on combining supply-side market sizing with demand-side market requirements, which were then aligned with macroeconomic factors and inputs.
Among the highlights from the 2018 AV Industry Outlook and Trends Analysis Global Summary:
Macroeconomic factors: While industries and economies are generally flourishing, trade policies and protectionist views are acting somewhat as headwinds. Uncertainties related to Brexit, as well as the outcome of Brazil’s upcoming election, low oil revenues, and fiscal deficit lead to declines for the pro AV industry. Factors leading to growth include Europe’s real GDP increasing from 1.9% in 2016 to 4% in 2017, new manufacturing hubs emerging in Southeast Asia and South Asia, and improvement in the U.S. economy from fiscal stimulus and strengthening business investments.
Technology trends: The five technology trends rising to the top of the list as drivers of the growth are audio advances, future displays, IoT for smart buildings, IT and the cloud, and artificial intelligence. Asia-Pacific and the Americas lead in technology advancements, but face similar challenges of commoditisation, while Europe is less impacted by both trends.
Solution bundles: The integration of technologies is what differentiates the pro AV industry from others because many of the technologies, products, and services for audio and video capture, processing, storage, and displays are similar across different applications. The top solutions include conferencing and collaboration, learning, live events, digital signage, security and surveillance, and performance and entertainment.
Vertical market demands: Although the corporate market represents the lifeblood of professional AV, smaller markets, many of which focus on the consumer experience, have the greatest growth potential. For example, from 2018 to 2023, the healthcare market will grow 10% CAGR, from $2.4 billion to $3.9 billion; hospitality will grow 7%, from $7 billion to $9.4 billion.
