The AVC Group – parent company of the ELAN, NILES, Xantech, Sunfire and ATON brand – has announced the appointment of MidwichHome to serve as its exclusive UK distributor.
Mark Terry (pictured), president of the AVC Group, said that MidwichHome would work closely with AVC’s international sales manager Europe, Conrad Gonthier.
“MidwichHome has the exact combination of experience, strategic thinking, and tactical effectiveness to best represent our brands in the United Kingdom,” said Terry. “Their track record of success working with the world’s leading audio-visual and consumer electronics brands speaks for itself. We look forward to working closely with the MidwichHome team to develop and implement innovative sales and marketing programmes that reflect the innovation incorporated into each of our iconic brands.”
Lee Hooker, general sales manager for MidwichHome, said: “AVC’s industry-leading brands provide professional installers with a great choice of integrated solutions for audio, video and control applications in residential installations. We have built upon our internal team with the appointment of specialist field-based sales and technical staff to support these new brands. This partnership represents a significant further expansion for Midwich into the custom install market and we are delighted to have reached this agreement to become AVC’s exclusive UK distributor.”
